BCL Who We Are - The Content House of Big City Life -

The Problems We Solve

/ always amazing

You need a constant stream of content — and let’s face it, it has to be amazing. DIY posts fall flat, the friend with a cell phone lacks marketing experience, agencies are expensive, and influencers don’t always align.

We deliver high-quality, strategic content at the right scale — always amazing, always relevant — and amplify it through our own media channel. Built organically over 20 years, it’s a trusted, curated platform with real credibility.

Who We Are & How We Do It

/ always amazing

Big City Life is a creative house led by Ingrid Alice and shaped by a collective of leading creatives in their fields. We create content that moves — reels, interviews, photography, and full campaigns — where strategy meets style and story.

We shoot, style, and direct — producing content ready for socials, websites, and campaigns.
Then we amplify it through our Big City Life community for extra reach.

The Queen of Colour

Ingrid is a Creative Director & Photographer and a marketing expert with a lifetime of experience developing campaigns for top advertising agencies, blue-chip companies, and local brands alike — designing experiences and building companies that become global brands and homegrown names.

Through her love of design and architecture, she has renovated and sold homes at record prices, developed Airbnb properties that became booked-out successes, and designed corporate spaces, private venues, and restaurants — shaping everything from interiors and brand identity to food concepts.

She has also left her mark in luxury aviation, where her expertise spans aesthetics, marketing, and the precision of onboard service.

Creative Director

Director & Photographer

Marketing Strategist

Art Direction & Styling

Design & Digital Strategy

Property & Spaces

Event & Experience Design

Having worked in 14 African countries and across the globe, her projects merge local insight with global storytelling. Exhibitions in Paris, Germany, and London, along with global magazine covers and features, showcase her distinct visionary style of colourful, bold storytelling and portraiture — commissioned for billboards, magazines, and above-the-line (ATL), below-the-line (BTL), and out-of-home (OOH) campaigns worldwide. Ingrid’s work is distinguished by its colour, energy, and ability to transform both marketing solutions and spaces into unforgettable experiences.
Outside the city buzz: horses, cameras, sunlight, serendipity, and the romance of the unusual.

Rachael Milward Herber

/ Social Media Manager

The Voice Behind the Feed.

With a background in fashion design and a sharp eye for interiors, Rachael brings style, wit, and strategy to Big City Life’s digital voice. A photographer and events professional with experience covering corporate conferences for media, she also ran a boutique hotel in Cape Town and worked with a luxury concierge service, where she specialised in creating bespoke events and making the impossible happen for ultra-high-net-worth clients.

Social Media Management

Content Creation & Curation

Photographer

Trend Forecasting

Event & Conference Coverage

Luxury Client Services

Known for her impeccable fashion sense and razor-sharp humour, Rachael has an instinct for spotting what’s next long before it trends—keeping the feeds fresh, on-trend, and full of personality.

Outside the city buzz, she’s a devoted mum to her 10-year-old son, happiest when gardening, diving into thought-provoking research, or sharing good times with friends.