Fuelled by caffeine and dreams.

The strongest brands are not just making posts. They are building stories, formats and audience assets that people want to follow. We create bespoke brand editorial, interviews, docuseries, authored AI campaigns and content systems with a strong point of view. It is commercial work with editorial and campain instinct, made to feel credible, human and worth watching. This is where strategy, storytelling, photography, film and AI come together to create content with a longer life than a launch. At the heart of Big City Life’s work is curiosity, colour and a deep belief in following the white rabbit. Because somewhere beyond the sensible, past the obvious, and just over the horizon, Wonderland is always waiting. Down the rabbit hole, through the looking glass, into enchanted eyes, strange little stories, glistening pink skies and the kind of magic that makes the ordinary feel like a never ending story. 

Content
We make content with feeling, beauty, purpose and a point of view.

Content Creation

Photos & Video

Edutainment

YouTube Channel Content

Podcasts

Docuseries

Campaign
We define the creative direction, content structure and visual language behind a brand moment.

Creative Direction

AI Content Direction

Photos & Video

Strategy & Rollout

Campaign Assets

Digital
Digital made simple, useful and built to work. We create websites, shops, newsletters and systems that are clear, functional and easy to use.

WordPress Websites

Shopify Websites

Newsletters

System Development

Hospitality Website

Property Websites

AI + Human Intelligence
AI is reversing the creative relationship we have with time and budgets, allowing more room for imagination, cultural depth, expanded scope and the human touch at the heart of every project.

AI Visuals & Motion

AI Campaign Concepts

AI User Generated Content

Product Visualisation

Creator & Character Content

AI Agents & Workflows

BIG CITY LIFEMADE ME DO IT.
BIG CITY LIFEMADE ME DO IT.
User Generated Content
Real-feeling content, beautifully directed. We create brand-led social assets, creator-style content and product stories that feel native to the feed, without losing taste, strategy or polish.

UGC-Style Reels

Creator Content

Product Stories

Social Clips

AI UGC Concepts

Print
Hold it. Keep it. Remember it. Books made to be held. Magazines made for slow afternoons. Packaging made to be coveted, collected and saved. From advent calendars to special-format print pieces, we create beautiful printed work designed to linger.

Book Design

Brochure Design

Magazine Design

Bespoke Print Packaging

Coffee Table Books

Card Design

Aviation & Hospitality Specific Print

Ingrid Alice Irsigler

The Queen of Colour

Ingrid Irsigler is a Creative Director, Photographer and lover of music, poetry and the written word, with a career spanning advertising, fashion, beauty, hospitality, property, luxury and aviation.

Under the nom de plume Queen of Colour, she has developed campaigns, content and photography for leading agencies, the elite business sector and homegrown brands, creating visual worlds, content systems and brand stories designed to be seen, remembered and shared. Alongside her commercial work, Ingrid continues to build independent art projects that explore identity, movement, culture and belonging. These bodies of work have moved from galleries in Paris, Germany and London into international editorial, press and cultural conversations, creating a bridge between art, fashion, photography and storytelling.

With work shaped across 14 African countries, local and international markets, Ingrid gathers colour, culture, instinct and story wherever she goes, turning lived experience into visual worlds. What sets Ingrid's work apart is her ability to blend European innovation with African storytelling wisdom, bringing together strategy, emotion, whimsey, olour, culture and technology in a way that feels future-facing, deeply considered and unmistakably human.

Creative Director

Photographer & Director

Brand & Marketing Strategist

AI, Digital & Systems Development

Ideation & Story Telling

Thought Leader

Ingrid creates bold, cinematic visual stories that sit at the intersection of fashion, culture, identity and emotion. Her work blends photography, film, creative direction and emerging AI tools to shape campaigns where technology expands the imagination, while story, emotion and cultural nuance remain deeply human. Ingrid's work has been published and exhibited in South Africa, Paris, Germany, London and New York, featured in global and local publications, and commissioned for editorial, billboard, above-the-line, below-the-line and out-of-home advertising campaigns that have run across South Africa and Europe. Outside of Big City Life: horses, vintage cameras, sunlight, serendipity and the romance of the unusual keep her heart on fire.

Rachael Milward Herber

The Skinny on the City

Rachael is the voice behind the feed, bringing style, wit, strategy and a sharp instinct for human behaviour to Big City Life’s digital world. With a background spanning fashion design, photography, property and events, her experience across corporate media, hospitality, luxury brands and bespoke events for high-net-worth clients gives her a strong understanding of storytelling, tone, atmosphere and the details that make brands feel memorable. Rachael grew Big City Life to 24 million engaged users a month across social platforms, without paid media spend, giving her a rare understanding of online environments, audience psychology and the kind of content people instinctively notice, share, save and return to. Her expertise spans social media strategy, content planning, brand voice, creator-style content, short-form video concepts, AI image realism and video-led visual storytelling. She builds character-driven campaign content and highly believable AI worlds that feel etched in realism, from interiors and product environments to lifestyle scenes, brand moments and imagined spaces that still feel human, emotional and real. What sets Rachael’s work apart is her ability to understand the rhythm of the feed while still building content with taste, humour, strategy and feeling, helping brands show up online in ways that feel modern, playful, culturally aware and beautifully considered.

Culture & Content Strategist

Content Creation & Curation

Photography & Video

AI Image Specialist

Cultural Timing & Zeitgeist

Trend Forecasting

Known for her impeccable fashion sense, razor-sharp humour and perfect sense of timing, Rachael has an instinct for spotting what’s next and capturing cultural zeitgeist moments before they fully break. She reads the small shifts in how people live, dress, gather and share, bringing a rare mix of humour, intuition and visual instinct to the way stories unfold online. Her photography and video work brings out the best in people, capturing real moments, natural energy and the personality that keeps the feeds fresh, relevant and full of Big City Life. Outside of Big City Life: horses, good light, sharp humour, vintage fashion, beautiful details, time with her son and the quiet thrill of spotting what’s next keep her heart on fire.

Stills

  • Product & Beauty Photography
  • Portraits & People
  • Corporate Portraiture
  • Lifestyle & Fashion
  • Editorial & Campaign Content

Video

  • Reels & Short-Form Video
  • Long-Form Content & Brand Films
  • Interviews & Docuseries
  • Edutainment & Social Content
  • NGO & Impact Video

Content

  • Stills & Video
  • Brand & Marketing Content
  • Photography Video
  • Social Assets
  • AI Creative Bundles

Blog

  • Project & Product Showcases
  • Creative Case Studies
  • Behind the Scenes
  • Decor & Design Makeovers
  • Big City Guides
©2025 Big City Life
No images, concepts or creative work may be reproduced, copied, reused or redistributed without written permission from Big City Life and Ingrid Irsigler.

Explore

Home

About

Bookings

Terms & Conditions

Create

Stills

Content

Video

ingridirsigler.com

Connect

Facebook

Instagram

Pinterest

Linkedin

call us

+27 (0) 84 742 2402

Ingrid Irsigler
send a message to

info@bigcitylife.co.za

e-mail BCL
www.ingridirsigler.com

Big City Life

Creative content & portfolio of Ingrid Irsigler

TIME TO GO BIG!

Let’s create something beautiful. Book a shoot. Build your campaign. The time is now! Lets go!
Big City Life
Ingrid Irsigler
Call or Whatsup: +27 (0) 84 742 2402
Email: ingrid@bigcitylife.co.za
.
Portfolio & Collaborations by Ingrid Irsigler, Big City Life.
www.ingridirsigler.com

TIME TO GO BIG!

Let’s create something beautiful. Book a shoot. Build your campaign. The time is now! Lets go!
Big City Life
Ingrid Irsigler
Call or Whatsup: +27 (0) 84 742 2402
Email: ingrid@bigcitylife.co.za
.
Portfolio & Collaborations by Ingrid Irsigler, Big City Life.
www.ingridirsigler.com