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BigCityLife is South Africa’s premier independent online design, fashion & lifestyle magazine – your daily guide to living an urban cool, design filled, fashion forward & delicious BigCityLife.

This is is your definitive daily guide to living an urban cool, design filled, fashion forward & story driven life.

We believe that engaging stories are what drive great articles and endeavour to make our content intelligent and provocative, as well as fun and accessible for all readers.

Our stories are your stories. BigCityLife is aimed at anyone with a passion for life and design. We inspire readers to write the design chapters of their own lives.

BigCityLife brings you regular features on fashion, design, and lifestyle as well as interviews with local and international design icons. We are committed to promoting local talent and providing an accessable platform for brilliant designers and artisans. We proudly showcase South African and pan-African design, from Cape to Cairo.

BigCityLife taps into the heart and soul of our South African BigCityLife.

We celebrate the creativity and resourcefulness that can only come from the melting pot that is Africa.

If you would like us to contact you about partnership and advertising opportunities, please email us on: or give us a call on 084 742 2402.


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084 742 2402

  • September 01, 2015
About me

Creative Director + Photographer and founder/owner of BigCityLife. Ingrid Alice is a Creative High End Commercial & Portrait Photographer who has her feet firmly on the ground and her aesthetic in Wonderland. A true-to-life marketing leader, her approach to brand development and image creation has been shaped by seventeen years in the international creative and design industries. Her practice is grounded in engaging concept driven design and bold advertising strategies. A whimsical flower child with a Rock and Roll Soul.  LOVES horses, vintage cameras, travel and tea.