BCL Marketing Queens

Our interior design project has been featured on Design News!

After 2,5 years of my trusty partner in all things creative Philippa (from Purple Raindrop) and myself (from working on Cafe Hemingway’s, our little love project where we combine, literally, art, beautiful food, design and people development, the little café has started to sparkle and shine and we are just so excited to see this project get the recognition it has in the press!

We have been extremely humbled in the past 2 weeks to have had amazing media attention!

As anyone who knows the story of Café Hemingway’s can tell you, it was started as a project for people. Out of a blended passion for food, upliftment and seeing people achieve their dreams.

The ethos has always been “give a man a fish and he has a meal for one, teach him to fish and you create a lifetime of opportunity, and you can feed a city”.

Café Hemingway’s has grown beyond our expectations! The journey has taken them from a shabby hole in the wall coffee shop with 6 employees to a burgeoning staff complement of over 35 full-time staff in just a little over 2 years.

After the amazing story that was played on Expresso Morning Show – SABC 3

The Cafe was filmed by the amazing team at eNCAnews

To read more on the story, and see a little of Ingrid on the News…
View here…

Don’t miss this amazing story as well on Riante Naidoo gorgeous blog 

The Cafe was also interviewed on 702 for the second time last week Friday.
Click to listen…

This has been a project that we have put our hearts and souls into. It has consumed all our free time and those things that some call weekends (we’ve heard people don’t work on those two days a week! Insane!).

Where I have designed every single item in the space, from working with the chefs on the plating, to every last interior detail and of course all the online digital experiences as well as having styled every single shoot and all the branding and ..well just everything really.

Philippa who is a branding and wordsmith genius, has not only crafted every single word across all every single platform, from menus, to cake books, to marketing materials, including extensive menus, 90 page cake and event books, as well as social media management and interaction, but she has also dealt with the behind the scenes people management as well as the reputation management of a social environment with more than 40,000 active and vocal community members.

We often go about our daily lives just getting on with the job – however I feel for once we need to step back and think, wow this is a cool place. A place that people travel for from all over the world… to get a little touch of what’s in our heart, and to experience what we love.

So – if you have not been, pop on over to one of our little projects – and, just maybe you will catch a glimpse of the Mad-Hatter disappearing behind the secret door down the porthole to have dinner at Midnight In Paris.

Download the Hemingway’s cake and event book.

Ps.. that is me at the end, in my gorgeous Lunar Dress, talking about my love for Paris and a moveable feast.

We build brands that are beautiful, have longevity and will last a lifetime.
Ingrid Alice Irsigler: Creative Director | Stylist | Photographer | Branding Genius | Designer | Social Media Sage
084 742 2402 |
Purple Raindrop
083 644 93 52 |

Philippa Rose-Tite: Editor | Writer | Branding Wizard| Project Management Expert | Social Media Sage | Branding Magi

About me

Creative Director + Photographer and founder/owner of BigCityLife. Ingrid Alice is a Creative High End Commercial & Portrait Photographer who has her feet firmly on the ground and her aesthetic in Wonderland. A true-to-life marketing leader, her approach to brand development and image creation has been shaped by seventeen years in the international creative and design industries. Her practice is grounded in engaging concept driven design and bold advertising strategies. A whimsical flower child with a Rock and Roll Soul.  LOVES horses, vintage cameras, travel and tea.


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