Ultra Violet lights

Today… my favourite colour is Ultra Violet!

ANNOUNCING 18-3838 ULTRA VIOLET, PANTONE COLOR OF THE YEAR 2018. Inventive and imaginative, Ultra Violet lights the way to what is yet to come.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

When I was small, I loved to paint my room purple, lots and lots of different shades of purple. All totally unique in my opinion, although it used to drive my Mom MAD every time I bounced up to her with a new Plascon paint chip, begging for 5l of purple paint. I painted my wooden furniture in silver aluminium paint, which shone like a disco ball, and the ceiling was a crisp white, which always created a strong contrast to this perfect shade. Always accent with white! Still, to this day my design philosophy.

To say I am excited about this years Pantone colour of the year is an understatement. From the safety colours of the last few years, to finally getting something flamboyant, bold and a little wild.

Ultra Violet lights is exactly what the universe ordered!


I say, make it magical! Make it sparkle! Lets bring some life, enchantment and colour back into this world!

Made it Ultra Violet, let the universe shine from miles away for all the galaxies to see.

About me

Creative Director + Photographer and founder/owner of BigCityLife. Ingrid Alice is a Creative High End Commercial & Portrait Photographer who has her feet firmly on the ground and her aesthetic in Wonderland. A true-to-life marketing leader, her approach to brand development and image creation has been shaped by seventeen years in the international creative and design industries. Her practice is grounded in engaging concept driven design and bold advertising strategies. A whimsical flower child with a Rock and Roll Soul.  LOVES horses, vintage cameras, travel and tea.


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