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Your definitive guide to living an urban cool, design filled, & delicious BigCityLife

We’ve done it!

Thank you thank you thank you!

We have reached more than 3 million people a month on our Facebook platform! In fact we’ve reached 3,175,192 over the last 30 days, and we are so excited.

We’ve launched some amazing brands, and exposed you, our dear readers to exciting décor and design ideas, as well as inspired you to follow your dreams, read that book, take that trip, or make the brave decision. We are proud of our amazing team and supremely grateful to every single one of you that has come on this journey with us!

Working with brand promotion in this complicated world of advertising enables a new approach and demands a BOLD way of thinking when dealing with heartfelt story telling and marketing.

To stand out in a crowd of millions…

You have to not only be great, you have to be extraordinary.

“Why has BigCityLife structured advertising the way we have?

That’s a great question! Thanks for asking! People no longer buy from adverts, from companies or perceived big business. They buy from people… and they do this because their best friend recommended the shop, they eat at a certain restaurant because their book club talked about it & said it was amazing. They holiday in a certain place because their frenemy went there & they don’t want to be left behind. :-)

The point is – people no longer trust advertising. They trust the recommendations of their network, and BigCityLife…. we are the ultimate big sister. We show people cool places, aspirational homes, the funky places to eat, the chilled places to holiday & the best things to eat. We are the network, we are the neighbour, we are the mom, the sister, the best friend. We are – in short – who more than 3 million people a month trust.

Click here, to download our marketing stories and rate card

THE BCL Simple Solution to brand longevity  

Design + Create + Build Brands!

Contact us to grow your business 

Philippa: 083 644 9351,
Ingrid: 084 742 2402,

BigCityLife is South Africa’s leading independent online design, & lifestyle guide book

  • Your daily guide to living an urban cool, design filled, fashion forward and delicious BigCityLife.
  • DESIGN + your CITY | The curators of COOL, the gatekeepers to the secrets of your city
  • The LOWDOWN on the highbrow | Intrepid CITY dwellers who dare to laugh, revel and refine everyday thinking
  • Contemporary design ICONS and local talent and style | Capture the essence of your URBAN canvas with BigCityLife


BigCityLife is South Africa’s leading independent online lifestyle CityGuide.


Our editorial focus is primarily on design, décor, restaurants, venues, hotels, things to do, events, property and secret city guides while living life in an aspirational and wholly supported stylish environment.

BigCityLife has a strong emphasis on amusing, fun and engaging content.

We are the independent, online media portal that provides a gateway for entrepreneurs and other start-ups to reach an engaged, educated audience. In addition we offer our corporate advertisers a space to connect and talk to the people of South Africa in an honest, old fashioned way.

We have a strict policy of only working with people, designers, brands and organisation’s that resonate with BigCityLife and embrace our vision.


BigCityLife has an established platform that has been in existence for over ten years,and has an ever increasing following that can assist in growing your brand or company.


Our readers are sophisticated and design obsessed urbane city dwellers. We engage with readers from LSM 6-10, and have a 62/48 Female/ Male split. Most of our readers are South African, with less than 9% coming from European/ American countries, and approximately 13% from African countries.


  • Facebook fans: 70 000+:
  • Average weekly post reach of Sep 01 – Sep 230 2016: 3,175,192
  • People engaged: 100 000+
  • Average monthly post reach (based on 2016 stats): 3,175,192
  • Website: +- 20 000 page views
  • Newsletter Subscribers: 5 000+  subscribers
  • Twitter:  1100 + active followers
  • Pinterest followers: 5500: Weekly average re-pins: 3500 pins


With us, everything is personal. We believe strongly in working with our advertisers to build their reputations as well as our own. We will never compromise on our quality and ensure that no competing brands are listed at the same time. We only engage with brands that we support, and that adhere to the same principles of business and ethical clarity that we do. With that in mind we have a number of advertising solutions, but if none of these suit you, feel free to contact one of our advertising staff for a flexible advertising package that suits your brand and your budget.

We would love to get together and discuss possible brand building options with you, and if you have any questions, please do not hesitate to contact us at any time. If you would like us to contact you about your campaign opportunities, please email us on:

Click here, to download our marketing stories and rate card
THE BCL Simple Solution to brand longevity  
Design + Create + Build Brands!
Contact us to grow your business 
Philippa: 083 644 9351,
Ingrid: 084 742 2402,
Campaigns are run in the following content areas on BCL.

We love broadcasting brands! But only brands we love!

 We know you want to know what we’ve done in the past so we have a few short case studies to show you! Remember each brand is different, and results vary depending on advertising spends, packages and target markets.

We would love to engage with you to see how we can build your brand story.


We have had tremendous success when working with like minded brands and their online marketing strategy, in assisting to get their name out to the BigCity.

One of our projects included that of launching a new Bistro in Jozi called Café Hemingway’s. We jump started their social media campaigns, using the BigCityLife platform and then extended their online strategy and marketing on their behalf. Within a month of launching this project they had over 8000 unique followers, more than 180,000 people had been exposed to the brand and – most importantly – they were booked out!

The Cafe Hemingway’s Facebook page now has over 27,000 followers and an engagement of more than 150,000 every month. In addition to this their website, which was conceptualised, designed and developed by our team, is averaging a 3 minute visit time (above industry standard) and over 150,000 pageviews a month.

We have also porduced all the marketing material, their photography and styled their events to create a longevity around their project. Our team have been involved in every detail of this business including decor and design elements for the shop and even working with the chefs on plating and menu development.

All this was launched from BigCityLife.

All this was launched from BigCityLife.
Please see:
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Video editorial content
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Content / Photography / Marketing Strategy / Styled Shoots
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BigCityLife is an organisation with many different coloured pencils, and we can assist with almost any aspect of design, brand building and production. To that end, if you need assistance creating your advert, we would be delighted to do so!

Other design, video and photographic services will be quoted on, depending on the brief.

We specialize in lifestyle and food photography styled shoots.